The 5-Step System Behind $86,553 In Online Art Sales
Learn The 5-Step Praxis System Used To Sell 48 paintings, 8 Commissions, 1427 Prints, Gain 39k Followers, and Allowed This Artist To Go Full-Time.
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“I have lots I want to share with all of you but I will tell you my project was completely funded by one patron today. All $17,600! I still can’t believe it! Thank you Brainard!”
“I just wanted to share that I’ve had 967 downloads for my book last month! Thank you to everyone here who has downloaded it. Please message me with your thoughts or comments - it’s something I really believe in and hope to find others who do too!”
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Artist, educator, and host of the Praxis radio program at Yale University. Author of 6 books and more than 1,600 interviews with artists and curators worldwide. He teaches artists how to sell and share their work without selling out.
In this masterclass I hand you the Praxis System for Selling Art Without Selling Out. The same five steps artists are using right now to sell work online and build a real base of collectors. Build a list of actual collectors instead of friends and family. Write to them every week. Close the sale without begging for it. Set up a funnel so buyers come to you while you are in the studio. Run the whole thing like the business it already is.
You will see the proof. Abbey Ryan sells a small painting a day from her home in upstate New York and clears over 200k a year on eBay. Jorge Pardo sold subscriptions to paintings that did not exist yet and turned thirty buyers into six figures. One artist runs the entire thing off Instagram. He built the funnel once and the followers pile in on their own. He added 39,271 new followers, sold 48 paintings, booked 8 commissions, and moved 1,427 prints. On the prints alone, at $59 each, that is 86,553 dollars while he was busy making art.